Pink Facebook Case Study
Artist: Pink
Client: Marshall Arts
Objective
Pink’s promoter wanted us to generate a short burst of exposure for her UK Summer Stadium Tour and stimulate awareness amongst her core fan group of 18-35 females, who we know spend a lot of time online - especially on social media sites.
Solution
We ran a combination of self-serve and engagement ads on Facebook - the latter opening up to show exclusive footage of Pink in concert. The ad appeared only on the profiles of Facebook users that we identified as potential ticket buyers – segmented by demographics and keywords. The pull factors were a strong call and eye-catching live footage.
Results
The campaign performed very well, with the engagement ads serving 1,251,336 impressions and the self-serve ads serving 4,266,426 impressions over a 12 day period.
The engagement rate was above average with strong click-throughs on the ad and views of the video.