Objective

Based on the success of our work with MIDEM (the world’s largest music industry trade fair), ReedMIDEM asked us to promote their MIPIM conference which is aimed at global property investors. Our task was to improve brand awareness, generate new leads and ultimately encourage new registrations for the conference.

Solution

We constructed a Google AdWords campaign using Search Advertising to recognise search terms as a prediction of what the target audience were interested in and subsequently delivered ad-formulated messages to potential MIPIM attendees. These messages made use of highly targeted keywords and calls to action, linking people to different landing pages depending on their search term.