For us to market successfully to your audience, means getting to know them first. Simple questions can provide a better understanding of how to effectively market to your audience.

• Who are your audience?
• Which websites do they visit?
• Where do they live?
• Have they heard about your event before?
• If yes, how did they discover it?
• How influential are they?
• How passionate are they?

However impressive our campaign is, people will listen to their friends far more than us. Therefore, it's vital we understand the networks and how people relate to each other. And then, we can use the internet to encourage people to talk, share, interact and syndicate content.