4 step approach to digital marketing
Media Junction has a very simple 4 step approach to digital marketing:
1. Understand who your audience/ consumer are.
2. Create content that appeals to them.
3. Place the content where they will discover it.
4. Provide the audience/ consumer with easy links to buy.
Understanding Audiences
Using research from, for example, surveys, questionnaires, search engines and buzz tracking, our team analyse the various data to provide detailed insights of the audience/ consumer profile. Using this information we create the audience 'DNA' so we can ensure your marketing investment is maximised.
Create content that the audience will like
Once we know your target audience, we create content they will like and respond to. This could be in the form of video, music, photos, articles etc. For established artists this is relatively simple since an abundance of potential content is readily available. For new artists, or for established venues and annual festivals, we can offer Media Junction's in-house creative department and their team of directors, editors, designers and photographers.
Place content where the audience will see it
This step involves a number of different approaches, depending on the content and audience but usually will include a combination of:
·Online PR & publicity
· Social media targeting
· Buzz, seeding & blogging
· Online advertising
Provide a link to buy
So far, so good. But now, the final and naturally most important step. Having achieved everything above we make it super-simple for the audience to click and buy whatever we are marketing for you; music, tickets, merchandise, DVD's, video, films etc - providing easy options with popular retailers or via your own store.
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