Digital Marketing For Events and Music

 

Media Junction's Digital Marketing department is comprised of a team of professionals who have been at the very forefront of digital entertainment marketing for over 15 years. We provide a full range of digital marketing services, including:




Media Junction has a very simple 4 step approach to digital marketing:


1. Understand who your audience/ consumer are.

2. Create content that appeals to them.

3. Place the content where they will discover it.

4. Provide the audience/ consumer with easy links to buy.


Understanding Audiences

Using research from, for example, surveys, questionnaires, search engines and buzz tracking, our team analyse the various data to provide detailed insights of the audience/ consumer profile. Using this information we create the audience 'DNA', including its various inner-segmentation and profiles, and then present the results in a format called a MindMap.


Create content that the audience will like

Once we know your target audience, we create content that they will like. This could be in the form of video, music, photos, articles etc. For established artists this is relatively simple, as an abundance of potential content is readily available. For new, emerging artists, or for established venues and annual festivals, we incorporate Media Junction's in-house Creative department and utilise their team of directors, editors, designers and photographers.


Place content where the audience will see it

This step involves a number of different approaches, depending on the content and audience, but usually will include a combination of:

· Online PR & Publicity
· Social Media targeting, incorporating Behavioural Targeting
· Buzz, Seeding & Blogging
· Display Advertising



Provide a link and a reason to buy

So far, so good. But now, the final and naturally most important step. Having achieved everything above we make it super-simple for the audience/ consumer to click and buy whatever we are marketing; music, tickets, merchandise, DVD's, computer games, video, films etc - providing easy options, with popular retailers, or via your own store.



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Media Junction Advertising Services Ltd
2 Archer Street
Soho
London
W1D 7AW

020 7434 9919