Media Junction Digital
Media Junction's Digital Department is comprised of a team of professionals who have been at the very forefront of digital entertainment marketing for over 15 years. Head of Media Junction Digital is Neil Cartwright, who was Head of Digital at Sony Music Entertainment for over ten years and is acknowledged as one of the leading industry experts. Neil regularly writes opinion pieces and digital discussion topics for The Guardian and Music Week, and is also a regular contributor to digital debate panels at MIDEM, In The City and The Great Escape. Another senior member of the Digital team is Anwar Nuseibeh, who was Head of Digital at Warner Bros for almost five years, and similarly, is a leading digital expert in connecting fans/ audiences, with artists, acts and shows.
Media Junction has a very simple 4 step approach to digital marketing:
1. Understand who your audience/ consumer are.
2. Create content that appeals to them.
3. Place the content where they will discover it.
4. Provide the audience/ consumer with easy links to buy.
Understanding Audiences
Using research from, for example, surveys, questionnaires, search engines and buzz tracking, our team analyses the various data to provide detailed insights of the audience/ consumer profile. Using this information we create the audience 'DNA', including its various inner-segmentation and profiles, and then present the results in a format called a MindMap.
Create content that the audience will like
Once we know your target audience, we create content that they will like. This could be in the form of video, music, photos, articles etc. For established artists this is relatively simple, as an abundance of potential content is readily available. For new, emerging artists, or for established venues and annual festivals, we incorporate Media Junction's in-house Creative department and utilise their team of directors, editors, designers and photographers.
Place content where the audience will see it
This step involves a number of different approaches, depending on the content and audience, but usually will include a combination of:
· Online PR & Publicity
· Social Media targeting, incorporating Behavioural Targeting
· Buzz, Seeding & Blogging
· Display and Search Advertising
For acts/ artists, specifically, Media Junction Digital has developed a unique fan/ audience connecting service called 'Artist Connect'. Artist Connect provides digital marketing, on a monthly basis, individually tailored to the act/ artist and providing a combination of all of the above digital services. Artist Connect ensures that the act/ artist is 'digitally connected' with their fans and audience, to maximum effect, four to six months before the launch of a tour or release of an album.
Provide a link and a reason to buy
So far, so good. But now, the final and naturally most important step. Having achieved everything above we make it super-simple for the audience/ consumer to click and buy whatever we are marketing; music, tickets, merchandise, DVD's, computer games, video, films etc - providing easy options, with popular retailers, or via your own store.
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2009/09/29
Deliver The Right Google Advertising Campaign For Your Budget
Utilise the great benefits of a Google Advertising campaign whatever your budget. Media Junction can help you.
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2009/09/17
Mail Online and ITN ON, join forces
Mail Online has forged a partnership with ITN On, the multimedia video production arm of ITN, to supply branded video content.
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2009/09/17
Jounalism has improved with the Internet
Journalism has improved in the internet age, say media professionals....
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2009/09/03
Should Artists Use Google AdWords More?
Since Google is the World’s leading search engine, is it not surprising that more artists don’t use it to search for more fans?
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2009/08/28
New ABCes figures....Mail OnLine keeps topspot, followed by Guardian.co.uk
Mail Online's 28.6m users was down nearly 4% in July, but up nearly 65% year on year, while Guardian.co.uk stays in 2nd place......
