Digital Marketing For Events and Music
Media Junction's Digital Marketing department is comprised of a team of professionals who have been at the very forefront of digital entertainment marketing for over 15 years. We provide a full range of digital marketing services, including:
- Social Media Marketing
- Online PR
- Google Advertising
- Website Production
- Search Engine Optimisation
- Mailing List services
Media Junction has a very simple 4 step approach to digital marketing:
1. Understand who your audience/ consumer are.
2. Create content that appeals to them.
3. Place the content where they will discover it.
4. Provide the audience/ consumer with easy links to buy.
Understanding Audiences
Using research from, for example, surveys, questionnaires, search engines and buzz tracking, our team analyse the various data to provide detailed insights of the audience/ consumer profile. Using this information we create the audience 'DNA', including its various inner-segmentation and profiles, and then present the results in a format called a MindMap.
Create content that the audience will like
Once we know your target audience, we create content that they will like. This could be in the form of video, music, photos, articles etc. For established artists this is relatively simple, as an abundance of potential content is readily available. For new, emerging artists, or for established venues and annual festivals, we incorporate Media Junction's in-house Creative department and utilise their team of directors, editors, designers and photographers.
Place content where the audience will see it
This step involves a number of different approaches, depending on the content and audience, but usually will include a combination of:
· Online PR & Publicity
· Social Media targeting, incorporating Behavioural Targeting
· Buzz, Seeding & Blogging
· Display Advertising
Provide a link and a reason to buy
So far, so good. But now, the final and naturally most important step. Having achieved everything above we make it super-simple for the audience/ consumer to click and buy whatever we are marketing; music, tickets, merchandise, DVD's, computer games, video, films etc - providing easy options, with popular retailers, or via your own store.
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2010/07/19
Media Junction Provide Ticket Service For Jamiroquai
We recently helped Jamiroquai sell tickets to their gig at Debut Club in London.
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2010/07/07
Matt Hewshaw Wins NME Breakthrough And Plays At Lovebox Festival
New artist, Matt Henshaw, has won the NME Breakthrough Award and will get to play at the Lovebox Festival on Friday 16th July. Media Junction provided creative & programming.
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2010/06/02
Media Junction Launch YouTube Ads For OK Go & Paul McCartney
Live promoters are increasingly using the power of YouTube to reach their target audience.
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2010/05/20
Deliver The Right Google Advertising Campaign For Your Budget
Utilise the great benefits of a Google Advertising campaign whatever your budget. Media Junction can help you.
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2010/05/28
'The Time That Remains' - New Film From Elia Suleiman
Media Junction is proud to be marketing a new film for New Wave Films and Corniche Group, The Time That Remains (IMDB).
